Shake Shack Japan
food creative concept / art direction / social media - paid & organic
food creative concept / art direction / social media - paid & organic
Shake Shack Japan partnered with JD&Co to develop creative concepts for the seasonal Japan-only launch of the Autumn Maitake Burger. As part of the selected campaign direction, I concepted two hero visuals for in-store signage, developed a detailed social rollout shot list, and collaborated on photoshoot direction and supporting creative for the Japan team's execution.
role: Graphic Designer
company: JD&co
years: 2020 to 2021
company: JD&co
years: 2020 to 2021
Client Brief & Direction
Brief:
Goal is to showcase this seasonal menu item positioning as a premium offering, showcase fresh, high-quality ingredients, and to promote trials among guests with fresh, vibrant in-store + social assets. This will launch only in Japan.
Goal is to showcase this seasonal menu item positioning as a premium offering, showcase fresh, high-quality ingredients, and to promote trials among guests with fresh, vibrant in-store + social assets. This will launch only in Japan.
Direction: Fall Colors
Energetic, modern, and fresh take on a limited-time-only dish. Minimal and trendy, with a focus on ingredients.
Energetic, modern, and fresh take on a limited-time-only dish. Minimal and trendy, with a focus on ingredients.
Initial Concept & Color Exploration
Concept Board
Execution
