Laneige Holiday 2025 
beauty ecommerce / emails / social media - paid & organic
Laneige is a South Korean skincare and cosmetics brand under Amore Pacific, recognized as one of the first K-beauty brands to achieve major global success. Laneige’s Holiday 2025 campaign, themed “Play with Wonder,” transitioned from seasonal ambassador Jasmine Tookes to singer and actress Coco Jones as the face of the Holiday Collection. Launching during the high-traffic Black Friday and Cyber Monday window, both campaigns ran simultaneously to support key seasonal moments. Coco Jones led the launch of the new Stardust Lip Glowy Balm while anchoring the broader holiday creative direction across digital and campaign touchpoints. Working closely with the Art Director, I executed digital creative for the 2025 Holiday campaign across email, e-commerce, paid media, influencer marketing, and partner creative for retailers including Amazon and Sephora. 
role: Freelance Graphic Designer
company: Laneige
years: 2024 to 2026
Lip Glowy Balm Stardust E-commerce Homepage
Product Launch
Homepage Attentive
Launch Emails
Holiday + Product Launch
Holiday E-commerce Homepage
Laneige Amazon Storefront
Amazon A+ Product Page
Holiday
Amazon Product Pages
Emails
Black Friday + Cyber Monday
Banners
Social Paid + Organic Support
MMS Reach
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