Angelica Wagner - Fall/Winter Campaign

Fall/Winter Campaign 2025
beauty ecommerce / emails / social media - paid & organic

Laneige is a South Korean skincare and cosmetics brand under Amore Pacific, recognized as one of the first K-beauty brands to achieve major global success. Laneige partnered with Jasmine Tookes — model, entrepreneur, and co-founder of Brunel — as the seasonal ambassador for Fall/Winter 2025. The partnership launched across two phases: the Fall Edit Lip Bundle followed by the Winter Edit Lip Bundle, with both campaigns running alongside the broader holiday 2025 creative campaigns. I executed the digital creative across email, e-commerce, paid media, and partner creative for retailers including Amazon and Sephora, ensuring a cohesive campaign experience across all touchpoints.

role: Freelance Graphic Designer
company: Laneige
years: 2024 to 2026

Phase 1 - E-commerce Homepage
Fall Edit