Juicepop Box Lip Tint Campaign x KATSEYE
beauty ecommerce / emails / social media - paid & organic
The launch of the Juicepop Box Lip Tint debuted alongside a collaboration with global pop group KATSEYE. Working closely with the Art Director and other designers, I led the digital rollout for the campaign, designing e-commerce assets, email marketing, online quiz experiences, paid social, and partner creative for retailers including Amazon and Sephora. The campaign was developed and launched within a condensed one-month timeline.
role: Freelance Graphic Designer
company: Laneige
years: 2024 to 2026
Phase 1 - Product Launch Emails

Phase 2 - KATSEYE E-commerce Homepage
Homepage Attentive
KATSEYE Collab Emails
Grammy Awards + Coachella push​​​​​​​
Laneige Amazon Storefront 
Amazon A+ Product Pages​​​​​​​
Amazon Carousel
Phase 3 - K-Pop Pink Product Launch Emails
MMS Reach
Social Paid + Organic Support
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