Glaze Craze Campaign
beauty ecommerce / emails / social media - paid & organic
Glaze Craze Tinted Lip Serum launched as an 8-shade collection, later expanding with 3 exclusive spring shades. In collaboration with the South Korean HQ creative team, I designed the U.S. digital rollout across e-commerce, email marketing, social content, and partner creative for retailers, including Amazon and Sephora, ensuring the campaign translated cohesively across regional markets and platforms.
role: Freelance Graphic Designer
company: Laneige
years: 2024 to 2026
Phase 1 - Product Launch Emails
8 Original Shades​​​​​​​​​​​​​​
Banners
Amazon A+ Product Pages
Phase 2 - E-commerce Homepage
Limited Edition Shades
Product Launch Emails
Laneige Amazon Storefront
MMS Reach
Social Paid + Organic Support
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