Lord + Taylor
RETAIL SOCIAL MEDIA – PAID & ORGANIC / PRINT PRODUCTION / eCOMMERCE WEB DESIGN/ INTERNAL BRANDING
Lord + Taylor was a luxury department store offering high-quality apparel and accessories. Regarded as the oldest department store in the country, they recently transformed into an e-commerce only retailer in 2021.
As an in-house graphic designer, I was tasked with working in tandem with the art director to design and work on print materials such as direct mailers, remailers, premier in-store fliers, in-store signage, and online passes generated to match the new rebrand launch for Spring 2020. Including creating digital material for the company website in banner ads, paid and organic social content, animations and illustrations, website landing pages, and navitorials.
Role: Graphic Designer
Company: Lord + Taylor
Years: 2019 to 2020
Company: Lord + Taylor
Years: 2019 to 2020
