Sorel
APPAREL PACKAGING / PRINT / IN-STORE SIGNAGE / SOCIAL MEDIA / MARKETING
Sorel is a subsidiary of Columbia Sportswear that manufactures and distributes shoes. Founded in 1962, SOREL combines expert craftsmanship and of-the-moment design to create all-season footwear. What began decades ago with premium boots, is now a brand dedicated to both functionality and fashion.
As a contract designer, I worked independently on print material for internal marketing as well as in-store content. This included designing in-store signage and window displays, 360 campaign collateral, shoe packaging collaborations, trade show graphics, flyers, internal marketing presentations, and social media.
Role: Graphic Production Designer
Company: Sorel
Year: 2023
Company: Sorel
Year: 2023
